2025 is my year to actually be more strategic about building this business instead of just treading water and doing the minimum1. This means planning book releases strategically (I’m starting 2 new series this year) and planning marketing events strategically.

In the language of CliftonStrengths, my top 5 are all Thinking Strengths, which means I really need to push myself to take action. I could be perfectly happy taking courses and reading books and writing out strategic timelines, if someone else executed on all of the steps. Too bad that’s not how this business works. I have to be the one to take action2.